Jeb Bruggman
Jeb Bruggman has worked with cities worldwide for 26 years. In 1990, he founded the International Council for Local Environmental Initiatives (ICLEI), and served as its chief executive for ten years. In this capacity, he also founded the Local Agenda 21 initiative adopted at the 1992 Earth Summit and involving more than 6,500 cities and towns in 115 countries; and the Cities for Climate Protection Campaign, which now involves 800+ cities in more than 30 countries.
In 2004, Bruggman joined Prof. C.K. Prahalad as Founding Partner of The Next Practice, a management advisory firm specializing in "bottom of the pyramid" market strategies, business models, and products for corporate and development NGO clients. His particular focus is market analytics, consumer insight, route-to-market, and partnership development. His clients have included bp, Barclays, Grupo Bimbo, Nestlé, Thomson-Reuters, Visa and other companies. His article with C.K. Prahalad in Harvard Business Review, Cocreating Business’s New Social Compact, won the 2007 McKinsey Award for Best HBR Article.
Bruggman’s new book is Welcome to the Urban Revolution: How Cities Are Changing the World. He has contributed to four other books, published in leading academic journals, and is a standing editorial board member of the scholarly journal Local Environment. He is a faculty member of the University of Cambridge Programme for Sustainability Leadership.
Bruggman took his Bachelors in regional economics, graduating summa cum laude, from the Univ of Massachusetts (Amherst). He received a Masters from Harvard JFK School of Government. He also studied philosophy and social history at the Albert-Ludwigs Universitat in Freiburg, Germany.
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